Marketing, 22 Jan 2026

Covering trends from 2025 compared with 2024 and 2023, the research analyses over 226 million search queries.

22 Jan 2026 6:03 PM

52% of Indian Gen Z parents trust AI over Google for parenting advice: GIPSI inSIGHT 2026

Tonic Worldwide's latest report maps how Gen Z, queenagers and digital natives are rewriting consumer behaviour.
Anand Kumar

22 Jan 2026 5:27 PM

Anand Kumar joins Olectra Greentech

He moves from Switch Mobility, where he was head - brand, marketing, digital and communications.
Sparkt X Exchange1

22 Jan 2026 1:20 PM

Sparkt bags brand and communications mandate for Exchange1

The account was won following a multi-agency pitch. 
Arun Babu

22 Jan 2026 10:28 AM

With the instax mini Evo Cinema, one can relive 15-second video clips through print: Arun Babu

Fujifilm India's Arun Babu on its new product launch, marketing playbook, the importance of creators, and more.

Latest Stories

Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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