Marketing, 20 Aug 2026

Ayushmann Khurrana for boltt

20 Aug 2026 2:17 PM

boltt signs Ayushmann Khurrana as its brand ambassador

The association will see Khurrana joining boltt across its upcoming brand and product initiatives.
According to Bata India, the model has also increased output per marketer and reduced campaign turnaround times.

20 Aug 2026 2:08 PM

Bata India shifts creative operations from agency-led to AI-run model

The footwear brand's AI-led marketing system, built with Zocket, handles creative production and reputation management, cutting over USD 1 million annually in agency and production costs.
From left: Tejinder Gill (The Trade Desk), Shailesh Kapoor (Ormax Media), Ashwin Padmanaban (WPP Media), and Prasanth Kumar (WPP Media)

20 Aug 2026 11:15 AM

Gen Z spends 3.1 hours on CTV: WPP Media and The Trade Desk report

The report also revealed that CTV viewership has surged 3X since 2022.
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