Marketing, 17 Feb 2026

The film highlights everyday moments that reflect consumers' affection for the brand.

17 Feb 2026 4:37 PM

Lay's announces brand refresh in India

New packaging rolls out from early March, backed by its ‘Lay's Ke Liye Kuchh Bhi' campaign featuring Ranbir Kapoor.
The brand has integrated the universe of 'BB Ki Vines' into the dining festival for its ad films.

17 Feb 2026 3:43 PM

Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador

Rolls out a campaign to highlight its association with Bam.
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.
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Dalbir Singh continues his weekly diary for Manifest.

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Producer's Diary by Dalbir Singh
Nicholas Hulley and Nadja Lossgott were in conversation with Josy Paul at the Good Ads Matter Ad Festival

13 Nov 2026 9:28 AM

'It's unreasonable to offer no proof that something will work other than gut feelings'
HDFC Sky's latest instalment of its ‘Make Money Matter' campaign.

12 Nov 2026 7:46 PM

HDFC Sky turns everyday money dilemmas into investment lessons
Suryakumar Yadav

12 Nov 2026 1:55 PM

Wobble names Suryakumar Yadav brand ambassador

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'
WPP CEO Cindy Rose called for clients to exercise 'due diligence'

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Publicis responds to WPP over 'no-pitch business wins'
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Cred's film featuring Rakhi Sawant

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