Krafton has announced a partnership with Deepika Padukone as brand ambassador for its mobile game Battlegrounds Mobile India (BGMI).
Padukone and Krafton have entered a year-long association. The actor will be soon featured as a playable character in the game with two distinct character skins representing her style and persona.
BGMI has previously collaborated with the likes of Ranveer Singh (actor and Padukone's husband) and Hardik Pandya (cricketer).
Sean Hyunil Sohn, CEO, Krafton India, said, “We are excited to partner with Deepika Padukone, a global ambassador and icon to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”