BigMuscles Nutrition has announced the appointment of Nora Fatehi as its brand ambassador. 

To highlight its association, the brand has also rolled out a campaign, 'Hustle Banaye Muscles,' conceptualised by Ogilvy.

Suhel Vats, founder, BigMuscles Nutrition, said, “Nora Fatehi is one of the most iconic figures in the Indian entertainment industry, who personifies individual fitness while inspiring millions to chase their health and fitness goals. We are elated that along with cricketing icon Hardik Pandya, multi-talented Nora Fatehi is endorsing BigMuscles’ mission of aiding the nutritional needs of fitness enthusiasts across the country. Nora as our new brand face perfectly syncs with our ethos of supporting individuals who strive to achieve remarkable fitness growth. The ‘Hustle Banaye Muscles’ campaign further aims at conveying a message that nothing can be achieved without hard work."