Marketing, 15 Dec 2025

Prerna Kapur

15 Dec 2025 5:38 PM

Noise appoints Prerna Kapur

She moves from Cars24, where she was head - brand marketing.
Soumya Menon

15 Dec 2025 11:22 AM

Opinion: Why BFSI brands need a multi-layered content strategy in 2026 

The author states that BFSI brands will win in 2026 only if they treat content as a trust engine guiding customers at every stage.

Latest Stories

Anushka Sharma in the Heer by Giva campaign

13 May 2026 10:24 AM

Anushka Sharma fronts the launch of Heer by Giva
L to R: Ruchi Mathur, Ritam Bhatnagar, Laksh Maheshwari, Arjun Kolady and Anmol Kukreja.

13 May 2026 10:18 AM

WPP Media India Brew 2026: Why brands need to stop treating experiences like media buys
Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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