Internet restaurant company, Rebel Foods, has ventured into the quick-commerce space with the launch of Quickies. Quickies is a play on the word quick and ES (EatSure, its food delivery service). 

Through Quickies, Rebel Foods promises to deliver food within 15 minutes to users, and if it doesn't do so, the order will be free, revealed a statement from the company.

The service was first rolled out in Mumbai on 14 February. 

An outdoor and social media campaign has been rolled out for the same. 

Mihir Wakharkar, business head, D2C and q-commerce, Rebel Foods, shared, “We’ve spiced up this launch with a campaign that’s as bold and exciting as the service itself.  Mumbai thrives on speed and energy, and QuickiES is here to keep up with that rhythm. We are clear in our campaign being playful and setting the tone – which is fun, fast, and full of flavour. The messaging and creatives across media - on social or outdoors, is simple - ‘Quickies’ means 15 mins or free and a whole lot of foodgasm! We had to go all-out in catching attention in multiple ways… it’s a Valentine’s Day launch after all, so our strategy was to cut through the clutter and stand out!”