Apple has become the world's first trillion-dollar (USD) brand according to Kantar BrandZ's 'Most Valuable Global Brands Report'. 

The brand takes pole position on the list for the third consecutive year. 

In second place is Google, followed by Microsoft, Amazon and McDonald's.

NVIDIA gained 18 places to be ranked number six. Facebook (ranked number eight) re-enters the top 10 list after a year's absence while Oracle (ranked number nine) debuts in the top 10 list.

TCS is the top-ranked Indian brand, making an entry at number 46, closely followed by HDFC Bank at number 47.

Louis Vuitton, Coca-Cola and Mastercard have dropped out of the 10 list.

The business technology and services platforms category has grown the fastest, increasing in total value by 45%. According to the report, this is due to the 'excitement generated by AI'.

The top 100 brands combine for a total value of USD 8.3 trillion.