Marketing, 10th Sep 2026, News & Stories from India | Manifest

Marketing, 10 Sep 2026

10 Sep 2026 10:54 AM

Opinion: Premiumisation is about perceived value, not higher prices

The author explores how premium experiences are increasingly shaped by what matters most to consumers.

From left: Sameer Tobaccowala, Farah Lauren Khan, and Christophe Pinguet

10 Sep 2026 10:39 AM

‘One may see it as opportunism, but I see it as providential'

Ahead of the launch of Shortcut Shobiz India, we chat with its leadership team, who map out the future of experiential.

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Team HUL (above) and Mindshare below

24 Oct 2026 11:55 AM

Emvies 2026: Mindshare, HUL and WPP Media take home the big accolades

23 Oct 2026 1:00 PM

Prachi Narayan joins WPP Media

Dalbir Singh continues his weekly diary for Manifest.

23 Oct 2026 12:27 PM

Producer's Diary by Dalbir Singh

Amazon Music's 'Music se Pyaar Unlimited? Don't settle for less. Go Unlimited' campaign

23 Oct 2026 11:20 AM

Amazon Music turns every moment into a music debate

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Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

12 Oct 2026 9:02 AM

Media agencies need to spend more time with publishers to understand print better: Girish Agarwal

Ayshwarya Sharma

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it

Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers