RR Kabel has signed a multi-year partnership agreement as a principal partner of the Kolkata Knight Riders. The strategic partnership is set to amplify the consumer electricals company’s brand presence, particularly in Eastern India.

This is RR Kabel's second collaboration with KKR after its initial association in 2021, reaffirming its commitment to connect with cricket fans and strengthening its market footprint.

RR Kabel's branding will be featured on the ‘right chest’ of all KKR team kits during the season. This collaboration offers the brand an opportunity to tap into the vast viewership, boosting brand recognition and fostering deeper engagement with a wide-ranging audience. 

The partnership with three-time champions KKR underscores the powerful synergy between sports and industry leaders, creating a dynamic platform to connect with consumers and elevate brand visibility on a grand scale, the brand stated.

Kirti Kabra, director, RR Global, expressed, "The tournament is where energy, passion, and performance come alive, making it the perfect stage for RR Kabel. Kolkata Knight Riders felt like the right fit because their resilience, ambition, and pursuit of excellence align with who we are. Cricket brings people together like nothing else, and as a brand, we have always believed in growth, progress, and pushing boundaries. This partnership isn't just about visibility, it's about being part of something that sparks excitement and unites the nation."

Venky Mysore, CEO, Kolkata Knight Riders, added, "We are delighted to welcome RR Kabel back as a KKR partner for the upcoming season. As a globally recognised brand, their continued association with KKR reflects the strong synergy between our values and vision. We look forward to strengthening this partnership further and creating even greater impact together."

 

 

 

 

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A post shared by Kolkata Knight Riders (@kkriders)