IPG Mediabrands has announced the opening of its new global capability centre in Pune, India. The office will serve as a pivotal hub for media activation, product development, and engineering, to over 500 clients globally, spanning multiple industries.
 
Ankita Agarwal, executive head of global operations, KINESSO, said, “We are thrilled to expand our presence into Pune and create a world-class workplace for our talented team. This office will be instrumental in implementing the highest standards of media activation, enhancing operational efficiency, and delivering exceptional value to our clients.”
 
Jarrod Martin, global chief executive officer, KINESSO and Acxiom, added; "We have built a network of global capability centres providing essential services, and India is our single biggest hub market, servicing other countries around the world. By centralizing all these capabilities in one location, the Pune GCC will enable us to implement the highest standards media activation across all campaigns and brands, facilitate shared learnings, and enhanced product development. India is a world-leading source of advanced talent, and IPG Mediabrands is committed to tapping into this expertise to elevate our product and service delivery to clients."
 
Shashi Sinha, chief executive officer, IPG Mediabrands India, said; "The launch of the IPG Mediabrands Pune GCC is a significant milestone in our growth journey, expanding our existing footprint which already includes offices across Mumbai, Bangalore, Delhi, Chennai, Kochi, and Kolkata. In the last 12 months we have doubled in size, and with continued growth trajectory anticipate India becoming the second-largest IPG Mediabrands market by employee headcount over the next two years. This not only underscores our continued commitment to investing in India, but also highlights our strategic focus on leveraging advanced talent to drive media innovation."