KidZania has announced the appointment of Tarandeep Singh Sekhon as chief brand ambassador. Sekhon was with the organisation for a decade between 2012 and 2022, last holding the position of marketing director.

Over the last two years he worked with Bounce Inc and Roundglass. He joined the latter in June 2024.

His mandate at KidZania is to lead brand partnerships, sales and marketing.

He said, “I’m thrilled to return to KidZania in a new leadership capacity at a pivotal time in the brand’s journey. With a clear vision for growth, I look forward to collaborating with our partners to unlock fresh opportunities, drive innovation in strategic partnerships and sales, and solidify KidZania’s position as a leading global brand. Our mission remains clear: to be the preferred edutainment destination in each market and continue to create impactful experiences for children, families, and brands, while reinforcing our commitment to excellence and long-term value creation.”

He has also worked with EsselWorld Leisure and Fame India.