Magnum by Safari, the luggage brand from Safari Industries (India), has announced Bollywood actor Saif Ali Khan as its brand ambassador. 

The partnership brings together Khan’s personality and individuality with Magnum by Safari’s ‘Swag On The Move’ proposition, which aims on making contemporary design, functionality, and affordability accessible to the modern Indian traveller. His personality naturally aligns with Magnum’s belief that individuality is about owning who you are and carrying that confidence wherever you go, according to the brand.

Sudhir Jatia, managing director, Safari Industries (India), said, “Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise: premium quality, modern aesthetics, and exceptional value for the style-conscious traveller. Our partnership with Saif Ali Khan perfectly embodies this vision. His timeless sophistication and effortless style reinforce our commitment to contemporary design while increasing the brand affinity to a wider, dynamic audience across India.”

The campaign featuring Khan will roll out across Magnum’s key brand and consumer touchpoints, including Flipkart, the brand’s exclusive selling platform, bringing the association to consumers through a series of campaign-led initiatives.