Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador. 

The jewellery retailer looks to strengthen its presence across markets and expand its appeal to consumers nationwide, through this partnership. It also marks a new phase for the century-old brand as it seeks to balance its South Indian heritage with the evolving aspirations of younger consumers.

Kapoor's South Indian roots and pan-India popularity were key factors behind the association, aligning with the brand's efforts to connect with audiences across regions and generations.

A Bhima spokesperson stated, “At Bhima Jewellers, we have always believed that jewellery is much more than an ornament. It is a part of life’s most treasured moments, carrying memories, emotions, and traditions across generations. Janhvi Kapoor's warmth, elegance, and deep appreciation for her roots make her a natural fit for our brand. There is an authenticity about her that resonates with the values we hold close, and we are delighted to welcome her to the Bhima Jewellers family. We look forward to celebrating timeless stories, meaningful connections, and special milestones together.”