Singer India has appointed Communicate India as its communications partner. With this collaboration, the sewing machine brand aims to elevate it’s brand presence, and drive visibility for key initiatives.

Communicate India plans to play a pivotal role in shaping Singer India’s communication approach, driving engagement, and reinforcing its market positioning by leveraging global insights and data-driven strategies. The agency will lead Singer India’s storytelling efforts, to ensure a stronger brand connection with consumers and stakeholders alike.

Shalini Gupta Vachher, head of marketing and communications, Singer India, said, “As we continue our journey of growth and innovation, we needed a partner who shared our vision and enthusiasm. Communicate India stood out with their exciting and practical ideas, demonstrating a deep understanding of our brand and market dynamics. Their strategic approach aligns perfectly with our commitment to strengthening consumer engagement and brand leadership. We are confident that this partnership will help us amplify our story and make a lasting impact in the industry.”

Akshaara Lalwani, CEO, Communicate India, added, “Singer India is more than just a brand—it’s a legacy. To see an iconic name reinvent itself for the modern consumer is both exciting and inspiring. Our role is to ensure that this evolution is not just seen but deeply felt. By blending data-driven insights with storytelling that resonates, we aim to amplify Singer India’s new chapter while honouring its rich history. It’s not just about visibility; it’s about making a lasting impact in a market that values both heritage and innovation.”

The partnership marks a significant milestone in Singer India’s branding and communication strategy, reinforcing its commitment to innovation, customer-centric solutions, and industry leadership.