Laneige has announced the appointment of Sara Tendulkar as its brand ambassador in India. 

The announcement was made along with the unveiling of its new 'bouncy and firm sleeping mask'. Her influential presence on social media supports the brand's mission in the country, informed a statement. 

According to Laneige, Tendulkar's individuality also represents the brand's value of natural and sustainable beauty.  

Paul Lee, managing director and country head, Amorepacific India, said, "Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolises the modern, self-assured youth advocating that beauty transcends mere appearances. With Sara onboard, Laneige aims to connect with a broader audience."

Mini Sood Banerjee, assistant director and head of marketing and training, Amorepacific India, added, "As Laneige's journey evolves, we are thrilled to welcome Sara Tendulkar into our family as the embodiment of timeless grace and modern elegance. Her vibrant spirit and innate charm perfectly resonate with Laneige's commitment to empowering individuals to embrace their unique beauty. Together, we embark on a new chapter, celebrating authenticity and the transformative power of skincare."