Lifestyle and luxury, 03 Dec 2025

Loca Loka's '100 or Nothing' campaign.

03 Dec 2025 8:10 PM

India gets its shot of Loca Loka tequila

The tequila brand rolls out its debut India campaign, conceptualised in-house.
The #F1SoundsLikeSting campaign.

03 Dec 2025 7:19 PM

Sting marks its partnership by Mercedes-AMG Petronas F1 igniting the Silver Arrow on track

The F1 team has rolled out a campaign spotlighting its new partnership with PepsiCo's energy drink brand, which kicks off next year.
The study shows that people gravitate to platforms that offer clarity, identity, and safety.

03 Dec 2025 4:28 PM

400 million urban users shift toward identity-led, high-intent digital behaviour: Truecaller report

The study analysing passive mobile behaviour shows how identity, trust and verification are reshaping India's urban attention economy.
Goodies Narayanan

03 Dec 2025 3:57 PM

Bacardi India appoints Goodies Narayanan

She moves from Coursera, where she was vice president, head - international marketing, revenue, and growth.
Arun Kumar Rajendran

03 Dec 2025 1:39 PM

Arun Kumar Rajendran joins Flam

Moves from ITILITE, where he was head - marketing and demand generation.
InCred Money and WPP Media

03 Dec 2025 1:14 PM

InCred Money appoints WPP Media for its performance marketing duties

The agency will lead the brand's full-funnel marketing strategy from Mumbai.
 Ishaan Khatter for Eume

03 Dec 2025 12:10 PM

Eume signs Ishaan Khatter as its brand ambassador

As per the brand, Khatter's dynamic spirit, thoughtful individuality, and rooted creative identity mirrors its core. 
A Critter Carol campaign by Apple

03 Dec 2025 11:16 AM

Apple turns a lost iPhone 17 Pro into a full-blown woodland musical

Conceptualised by TBWA\Media Arts Labs, Apple creates a handcrafted holiday universe with A Critter Carol.
Flipkart's Buy Buy 2025 sale campaign

03 Dec 2025 11:07 AM

Flipkart lightens the mood after a chaotic year

Conceptualised by Leo, the campaign comprises a film.
The code comes into effect on 1 April

03 Dec 2025 10:45 AM

Market Research Society of India adopts global ICC/ESOMAR 2025 code 

The code takes into consideration the increasing use of AI among other factors, and the need for high levels of trust in market research.
Latest Issue Banner

Latest Stories

Siddharth Mehta

11 Sep 2026 5:23 PM

Ulka South appoints Siddharth Mehta
Delhi HC has directed Beco to recall all ads in its 'War on What's Hidden' campaign against HUL's brands.

11 Sep 2026 12:15 PM

HUL vs Beco: Delhi HC restrains Beco's ad campaign against Surf Excel and Vim; calls it disparaging
Spotify's 'Roz ke kaam fun banao, Spotify Chalao' campaign.

11 Sep 2026 11:36 AM

Spotify turns household chores into happy-hour
Dr Sharada

11 Sep 2026 11:15 AM

Opinion: Othering our own

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

Subscribe

* indicates required