Social Panga has won the digital creative communications mandate of Balaji Wafers following a multi-agency pitch. 
 
The agency's Mumbai office will handle the snack brand's online presence. 

Sandeep Roy, senior manager – branding and promotions, Balaji Wafers, said, “Balaji Wafers is on a mission to become the coolest snack brand in the digital world, and I’m sure that Social Panga will make it happen! We’re big fans of their work; they've got this magic touch when it comes to making brands shine online. We want to create fun and flavorful digital experiences for our consumers, inviting them to interact with us across various mediums. Social Panga understands our vibe, and I believe that their expertise will surely augment our brand personality online.”

Himanshu Arora, co-founder, Social Panga, said, “We are thrilled to partner with Balaji Wafers and bring our creative expertise to their social media platforms. The brand has a massive lineage, and we are glad they found trust in us to lead their digital presence. Our goal now is to magnify their brand story and foster meaningful connections with their audience, in new and innovative methods."

Ruksheen Palia, vice president - business and strategy, Social Panga, added, “Winning Balaji Wafers' mandate is a big achievement for us. Our objective, from a business and strategic perspective, is to increase brand awareness of Balaji Wafers by utilising innovative storytelling and data-driven insights. Creating smart campaigns that engage their audience and result in quantifiable business development is something we are dedicated to doing.”