Neville Shah, former senior executive creative director, Ogilvy, has joined FCB Kinnect as chief creative officer. Over the last month, FCB has appointed Hemant Shringy as CCO for FCB Ulka and Mayuresh Dubhashi as CCO for FCB India. The trio step in for Swati Bhattacharya who was group CCO at FCB.

Shah joins the agency on 21 May. 

He will also be a key member of FCB Group India's creative leadership, collaborating with leaders across agencies to continue elevating the work across the network. 

Dheeraj Sinha, FCB group CEO, India and South Asia, said, "Neville joins us at such an exciting time for the FCB Group in India, where we are forging a new phase of growth and glory. His passion for modern creativity and adeptness at leveraging data and technology make him an exceptional addition to our team. Under his leadership, we will continue to foster an environment that celebrates creativity as an economic multiplier, empowers talent, and produces globally benchmarked work that sets the standard for innovation and excellence in our industry."

Rohan Mehta, chief executive officer, FCB Kinnect and FCB/SIX India, said, "Neville's professional journey has been truly remarkable, marked by outstanding growth. We are excited about the opportunity this presents for our young creatives to enhance their craft under his mentorship. In today's advertising landscape, humour serves as a powerful catalyst, and with Neville we anticipate leveraging this element even more effectively for our brands. With him at the helm, we aim to foster a unified creative culture at FCB Kinnect, where innovation is a collective pursuit that spans across verticals, to deliver unparalleled digital-first creative solutions to our clients."

Shah added, “I am very excited to be part of FCB Kinnect. Every conversation has been about driving great creative work and strengthening creative culture. There is so much talent, so many resources to make great things happen here. We are in the business of ideas and great ideas are what we will chase. It's what will help our clients win and put us on the global map. The agency and the group are rife with ambition and there’s no better time to start this journey.”

Shah exited Ogilvy on 3 May after a 10-year stint with the agency. In a career spanning over 19 years, he has also worked with TBWA\India, DDB Mudra and MTV, among others.