Digital, 18 Aug 2025

Tonic Worldwide X PCPL

18 Aug 2025 10:44 AM

Tonic Worldwide bags digital marketing mandate for PCPL

The account was won following a multi-agency pitch and will be handled out of the agency's Mumbai office. 
Nitin Kediyal (left) and Rohit Shukla

18 Aug 2025 10:30 AM

Nitin Kediyal and Rohit Shukla join Dept

Kediyal moves from Corra, while Shukla was with Venticurl.
Abhinay Bhasin (left) and Samir Asher

18 Aug 2025 9:23 AM

Is SEO dead or does it need a new playbook?

In our August issue, we set out to trace how users are bypassing traditional search methods, and where that leaves SEO.

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HiveMinds and Dr Reddy's

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