Tonic Worldwide has secured the digital mandate for Greenply.

The agency will be responsible for amplifying the brand's digital footprint. 

The account was won post a multi-agency pitch and will be handled by Tonic Worldwide's Mumbai office. 

Yatnesh Pandey, vice president- marketing, Greenply, said, “We are delighted to partner with Tonic Worldwide as our social media agency. We are confident that their innovative approach and proven track record will deliver exceptional results for the brand. Our goal is to strengthen Greenply’s social media presence and connect deeply with our community. With Tonic’s expertise, we look forward to creating engaging social media experiences that resonate with our audience and drive our commitment to sustainability and superior craftsmanship.”

Unmisha Bhatt, co-founder and chief strategy officer, Tonic Worldwide, said, “We are closely working with Greenply to enable them on their digital forward journey. As a low consumer involvement category brand, they are doing a fabulous job of building consumer interest and intent in the category with the branding initiatives. Digital plays the most important role in a consumer’s home building journey of dreaming about good designs, inspiration, research, connecting with experts, finding experts etc. and we aim to empower the consumer in this journey with relevant category interventions on digital across touchpoints.”