Digital, 09 Apr 2026

For Livpure, the focus is on moving beyond functional product communication to build a more relatable digital narrative around healthier living.

09 Apr 2026 3:47 PM

Livpure assigns its digital communication duties to SW Network

The brand aims to strengthen its digital presence while positioning itself within everyday wellness and conscious living.
On Instagram, creators will now be able to tag and link products directly within Reels, enabling viewers to transition seamlessly from inspiration to purchase without leaving the content.

09 Apr 2026 2:42 PM

Meta bets big on AI, Reels and creators to reshape online shopping

New tools aim to turn discovery into purchase through shoppable content, smarter ads and scalable video creation.
MiQ's Gurman Hundal (left) and Rocket Lab's Juan Echavarria Coll

09 Apr 2026 11:11 AM

MiQ acquires Rocket Lab

The new deal aims to bring in-app growth and total-market reach together in one unified advertising solution.

Latest Stories

The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

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