Wondrlab has launched WondrAgents, an agentic AI system designed to manage the influencer marketing campaign lifecycle across its SaaS platforms, OPA and Opportune.

The system comprises seven specialised AI agents covering campaign briefing, creator discovery, outreach, negotiation, contracting, content evaluation and ROI reporting.

Wondrlab shared that the system can reduce campaign go-live time by up to 70%.

WondrAgents is designed to connect the different stages of influencer campaign execution. Human teams will continue to handle strategy, creative decisions and creator relationships, while the AI agents manage operational workflows.

Wondrlab said the system is also designed to build a knowledge base for each brand, combining creator insights, category information, audience behaviour and campaign performance data. This information can then be applied to subsequent campaigns rather than requiring teams to start each campaign from scratch.

The platform has been developed by BigStep, Wondrlab Group’s software engineering and technology company, which worked on the AI and automation capabilities behind the system.

Vandana Verma, co-founder, Wondrlab Network, said, "Since 2020, we've built one of India's largest influencer marketing ecosystems through OPA and Opportune. Every campaign we've executed has added to the rich knowledge base of creator intelligence, brand insights and campaign learnings. WondrAgents is built on that proprietary knowledge base. We've invested significantly in training these agents with years of experience, and we will continue investing in agentic AI because we believe the future of influencer marketing lies in humans and AI agents working together to deliver faster execution, smarter decisions and better outcomes for brands."

Shidush Contractor, chief operating officer, OPA and Opportune, added, "We're excited to introduce India's first unified Agentic Operating System for influencer marketing. WondrAgents is built to tackle the toughest campaign briefs, bringing together great minds, specialised AI agents and years of campaign intelligence to execute faster and smarter. From evaluating creators and generating personalised scripts to optimising campaign performance, the platform takes care of the operational complexity, allowing teams to focus on ideas, creativity and strategic decisions. This isn't about replacing people; it's about combining human intelligence with AI agents to deliver greater transparency, measurable impact and a new level of efficiency for brands."