LS Digital has launched CRAFT, to elevate how brands connect, engage, and grow in a fast-paced digital landscape.

CRAFT stands for (CR)eating connections, (A)mplifying experiences, and (T)ransforming impact. 

The offering intends to revolutionise how brands interact with their audiences by harnessing the power of hyper-personalised, multilingual creative content that speaks directly to individual consumers. 

It aims to bridge the gap between brand messages and audience relevance, ensuring that every communication enhances a brand's presence across the digital ecosystem. 

Further CRAFT will amplify experiences by turning every digital moment into an immersive activation. Whether through out-of-home experiences or digital activations, it aspires to ensure that a brand resonates across all touchpoints. 

The offering will also focus on transforming impact, by delivering high-quality video content at scale, ensuring optimal utilisation of marketing spends while driving real, measurable growth.

Manesh Swamy, managing director and chief creative officer – LS Creative, LS Digital, said, “CRAFT is a new way of thinking about how brands engage in today’s fragmented digital world. It allows brands to go beyond superficial interactions, helping them build meaningful, lasting connections that drive real business results. We are not going the conventional touchpoints approach but more like identifying the new and emerging ways where consumers can connect with the brands at speed.”

Swamy added, “With CRAFT, we empower brands to engage their customers seamlessly across multiple platforms. The integrated approach of CRAFT ensures that brands can deliver impactful, consistent messages to their audience, no matter where they are. CRAFT represents the future of digital engagement for brands committed to deeper connections and meaningful impact. By integrating creative, technology, and data services, CRAFT empowers brands to streamline their communication strategies, creating customised, scalable experiences that transform customer relationships and drive business growth across every touchpoint in the omnichannel funnel."