Samir Dixit

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.

COP29 kicked off in Baku on 11 November.

12 Nov 2024 10:42 AM

Opinion: The hypocrisy of COP29

The author wonders whether it will bring real change, or just manage conflicting interests of nations by producing 'cleverly worded terms'.

Refuse, reduce and recycle takes on a whole new meaning at service companies according to the author.

23 Sep 2024 11:09 AM

Opinion: Refuse, reduce and recycle

The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.

28 Jun 2024 10:12 AM

Opinion: Unmasking the 'net zero' scam

The author exposes 'net zero' as a deceptive concept that fails to deliver true sustainability and perpetuates harmful practices.

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25 Apr 2025 3:44 PM

Redhill appoints Ankita Juneja

Zepto's 'Get Gym Ready in 10 Minutes' campaign.

25 Apr 2025 10:54 AM

Zepto saves a smitten gym rookie

25 Apr 2025 10:14 AM

'Create content you would create for the rest of your life, even if nobody paid you for it'

Sundar Pichai, CEO, Google, said the company is pleased with the growth of the business.

25 Apr 2025 9:06 AM

Samir Dixit

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

Opinion: The hypocrisy of COP29

Opinion: Refuse, reduce and recycle

Opinion: Unmasking the 'net zero' scam

Follow us

Latest Stories

Redhill appoints Ankita Juneja

Zepto saves a smitten gym rookie

'Create content you would create for the rest of your life, even if nobody paid you for it'

Alphabet beats Q1 revenue estimates

Most Read

‘The Omnicom-IPG merger is a win for them and Havas’

'The biggest risk is having to pump a ton of money into paid media'

‘The only reason I need to go to a therapist every day is because of my fears about AI’

Rapid Fire with Pavanjit S Bedi

Samir Dixit

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

Opinion: The hypocrisy of COP29

Opinion: Refuse, reduce and recycle

Opinion: Unmasking the 'net zero' scam

Follow us

Latest Stories

Redhill appoints Ankita Juneja

Zepto saves a smitten gym rookie

'Create content you would create for the rest of your life, even if nobody paid you for it'

Alphabet beats Q1 revenue estimates

Most Read

‘The Omnicom-IPG merger is a win for them and Havas’

'The biggest risk is having to pump a ton of money into paid media'

‘The only reason I need to go to a therapist every day is because of my fears about AI’

Rapid Fire with Pavanjit S Bedi

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