Samir Dixit

27 Jul 2026 11:01 AM

Opinion: Whisky is packaged - it is not fast-moving

The author explains why whisky should be understood as a consumer packaged cultural good and not merely an FMCG product.

03 Jun 2026 11:25 AM

Opinion: Market leaders don't die of competition, they die of denial

The author discusses why organisations often fail to adapt to change and risk losing relevance over time.

The advertising industry is facing its most existential threat yet - states the author.

10 Jun 2025 10:57 AM

Opinion: Advertising in jeopardy – headed toward self-destruction?

The author sounds the alarm on what he labels 'advertising’s most urgent identity crisis yet'.

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.

COP29 kicked off in Baku on 11 November.

12 Nov 2024 10:42 AM

Opinion: The hypocrisy of COP29

The author wonders whether it will bring real change, or just manage conflicting interests of nations by producing 'cleverly worded terms'.

Refuse, reduce and recycle takes on a whole new meaning at service companies according to the author.

23 Sep 2024 11:09 AM

Opinion: Refuse, reduce and recycle

The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.

28 Jun 2024 10:12 AM

Opinion: Unmasking the 'net zero' scam

The author exposes 'net zero' as a deceptive concept that fails to deliver true sustainability and perpetuates harmful practices.

Latest Stories

11 Sep 2026 5:23 PM

Ulka South appoints Siddharth Mehta

Delhi HC has directed Beco to recall all ads in its 'War on What's Hidden' campaign against HUL's brands.

11 Sep 2026 12:15 PM

HUL vs Beco: Delhi HC restrains Beco's ad campaign against Surf Excel and Vim; calls it disparaging

Spotify's 'Roz ke kaam fun banao, Spotify Chalao' campaign.

11 Sep 2026 11:36 AM

Spotify turns household chores into happy-hour

11 Sep 2026 11:15 AM

Samir Dixit

Opinion: Whisky is packaged - it is not fast-moving

Opinion: Market leaders don't die of competition, they die of denial

Opinion: Advertising in jeopardy – headed toward self-destruction?

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

Opinion: The hypocrisy of COP29

Opinion: Refuse, reduce and recycle

Opinion: Unmasking the 'net zero' scam

Follow us

Latest Stories

Ulka South appoints Siddharth Mehta

HUL vs Beco: Delhi HC restrains Beco's ad campaign against Surf Excel and Vim; calls it disparaging

Spotify turns household chores into happy-hour

Opinion: Othering our own

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

Samir Dixit

Opinion: Whisky is packaged - it is not fast-moving

Opinion: Market leaders don't die of competition, they die of denial

Opinion: Advertising in jeopardy – headed toward self-destruction?

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

Opinion: The hypocrisy of COP29

Opinion: Refuse, reduce and recycle

Opinion: Unmasking the 'net zero' scam

Follow us

Latest Stories

Ulka South appoints Siddharth Mehta

HUL vs Beco: Delhi HC restrains Beco's ad campaign against Surf Excel and Vim; calls it disparaging

Spotify turns household chores into happy-hour

Opinion: Othering our own

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

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