Manifest Media Staff

TV ad volumes registered an 11% year-on-year decline in 2025 versus 2024

21 Jan 2026 8:37 PM

TV ad volumes declined 11% in 2025: TAM AdEx

FMCG categories dominated TV advertising, with Hindustan Unilever emerging as the leading advertiser, accounting for 14% of total ad volumes.
Plum's 'Nazar Battu' campaign.

21 Jan 2026 8:12 PM

Plum turns the Nazar Battu into a metaphor for modern business risk

The campaign consists of an ad film.
Vasu Sharma

21 Jan 2026 6:43 PM

Pocket FM appoints Vasu Sharma

He moves from Meta's Facebook AI Research (FAIR) division.
Under the agreement, SPNI will broadcast the global DP World Tour schedule, which spans tournaments across more than 20 countries, including five Rolex Series events.

21 Jan 2026 6:36 PM

Sony Pictures Networks India secures media rights for DP World Tour Golf tournaments

Three-year partnership covers television and digital coverage across India and South Asia from 2026 to 2028.
Deepinder Goyal (left) and Albinder Dhindsa

21 Jan 2026 5:36 PM

Deepinder Goyal resigns from his role as Eternal's CEO

Albinder Dhindsa appointed as the new CEO.
Akshay Agrawal 

21 Jan 2026 12:19 PM

Sony Pictures Networks India elevates Akshay Agrawal 

Was previously serving as executive vice president and cluster head, ad sales, Hindi GEC and Max 2.
These transactions will trigger an open offer to Restaurant Brands Asia's public shareholders.

21 Jan 2026 11:10 AM

Burger King India's Restaurant Brands Asia to be acquired by Inspira Global in INR 1,960 crore deal

Inspira Global to buy controlling stake at INR 70 per share, marking Everstone-backed QSR Asia's exit.
Hero MotoCorp reimagines prayer flags as first-aid for Himalayan bikers

21 Jan 2026 10:46 AM

Hero MotoCorp transforms Tibetan prayer flags into portable first-aid kits

Conceptualised by Saatchi & Saatchi India, the initiative functions as a safety solution that bikers can carry with them on their journeys.
Sanjeevani's The Pink Tag Project campaign

21 Jan 2026 10:25 AM

Sanjeevani stitches breast cancer awareness into everyday wear

The Pink Tag Project rolled out as a part of the initiative, is aimed at increasing awareness of breast self-examination among women.
Whisper Period Panty'sWb Mudna Nahi, Udna Hai' campaign.

20 Jan 2026 9:22 PM

Jemimah Rodrigues bats for stress-free period comfort with Whisper Period Panty

The campaign consists of an ad film. 
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Dalbir Singh continues his weekly diary for Manifest.

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HDFC Sky's latest instalment of its ‘Make Money Matter' campaign.

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Suryakumar Yadav

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