Madhukar Kumar

The viral moment from the Coldplay concert in Boston

18 Jul 2025 12:11 PM

Opinion: Kissed by the algorithm, marred by the virality

The author discusses how brands should navigate moments like the one involving Astronomer's CEO at the Coldplay concert.

Latest Stories

22 May 2026 1:24 AM

Goafest 2026: Let's build that industry database

22 May 2026 12:13 AM

'Aim to create more relevance and contemporise Prasar Bharati'

Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

21 May 2026 4:51 PM

'Looking for some fun work after all serious advertisements'

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode

The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency