Harinder Singh Pelia

18 May 2026 11:14 AM

Opinion: Nobody believes your 47% uplift

The author writes how an obsession with measurement starts rewarding measurement over the 'actual bloody thing' that moves people.

Latest Stories

09 Oct 2026 11:56 AM

'Italy and India are bound by a shared DNA of culture, craftsmanship and spiritual depth'

Dalbir Singh continues his weekly diary for Manifest.

09 Oct 2026 9:04 AM

Producer's Diary by Dalbir Singh

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it

The series will premiere on JioHotstar on 10 October.

09 Oct 2026 3:41 AM

Edstead launches ‘Toast to Tomorrow', taking spirits storytelling beyond the bottle

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07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates