Aalap Desai

21 Apr 2026 11:05 AM

Unpopular opinion: Gen Z makes advertising easier

The author states that Gen Z isn't making things difficult and how they are better than most at not pretending.

27 Mar 2026 11:09 AM

Unpopular opinion: All the love in advertising is not lost

The author urges the entire advertising industry to rediscover joy, fun, and meaning in the everyday.

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15 Jun 2026 3:48 PM

Dr Reddy assigns its integrated digital duties to HiveMinds

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Spotify India's 'Discover on Spotify' campaign.

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30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

28 May 2026 9:55 AM

Have the humility to not prescribe too much to the marketing team: Rohit Kapoor

Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys