Creativeland Asia has announced the appointment of Azazul Haque as group chief creative officer. 

He moves from Media.Monks, where he was chief content officer. Last month, Manifest had learned that he was joining the agency, but Haque had denied this and issued a statement that he was very much with the agency part of S4 Capital.

Sajan Raj Kurup, founder and chairman, Creativeland Worldwide, said, "We are thrilled to welcome Azaz to our team. Over the last few years, at Creativeland Asia, we have been working on our next chapter that’s focused on building a robust global creative infrastructure for the future of brands and entertainment."

He added, "Azaz has a track record in brand building with an exceptional blend of strategic insight and creative vision. His careers spans a formidable body of notable work that includes recent projects for mainstream brands in categories such as tea, e-commerce, and fast-food chains, integrating tech, data, cultural insights, and distinctive storytelling. His approach aligns perfectly with our ethos and culture. We eagerly look forward to this exciting and ambitious new chapter together."

Haque said, "Creativeland Asia sits at a unique intersection of content, technology, media, and brands and is breaking boundaries, which is incredibly exciting. CLA is rapidly evolving from an agency into a global powerhouse. I am thrilled to join and contribute to this transformative journey. It is one of the few Indian creative brands that has not only endured but also aspires to achieve global ambitions."

He added, "What we see is just the tip of the iceberg. I am amazed by the depth and scope of the quiet work CLA is doing to build an Indian network with global capabilities. Being part of this journey—transforming an Indian agency into a worldwide network—is truly enriching, and no other agency offers such an experience."

In a career spanning over 16 years, he has also worked with DDB Mudra, Contract Advertising and Ogilvy, among others.