In a conversation with Manifest last month (full interview available in the August issue which can be bought here) Dept’s CEO, Dimi Albers scored its Indian operations, chatted about the growth in the market, acquisitions, and how its ‘big enough to cope and small enough to care’ proposition helps it stand apart from the competition.

With Tekno Point's acquisition, Dept grew by 30% in the year according to Albers. Giving the agency a score of 8.9/10, he explained, "Financially, it has been a good deal with Tekno Point because growth has been strong. Culturally, it has been a great combination for us which is why the rebranding has happened and everyone in Mumbai sees themselves as Dept now. We wanted to build out capabilities for the experience practice which has also been done right. The SEO practice has also been great."

He added, "The one place we could have done better was having accelerated more of the work the India team does with some of the other markets. For the next 12-18 months, we have a big focus on taking a set of people from the Dept India team who are world-class in Adobe and working more with our international team. Now, 20% of the work being done by our Indian team is for clients outside of India. It should grow to 50%. To be clear, that’s not in the traditional outsourcing sense because the people that we have in the India team, work at a high level regardless of where they are. What we want is that if we are pitching for work in the Americas specifically on parts of Adobe, we have people flying in from India to also help us pitch."

Albers also stated Dept is actively looking at acquisitions, with a creative agency on the top of the list for now.

Read the full story in the August issue. 

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