Mindshare has announced the appointment of Dimpy Yadav as the head of digital strategy. She will be based in the agency's Gurugram office.

In her previous role, Yadav served as general manager at Xaxis India.

Amin Lakhani, CEO of Mindshare - South Asia said, “Dimpy's wealth of experience and expertise will be invaluable in propelling our digital strategy forward. Her deep understanding of the digital landscape and track record of driving impactful results align perfectly with our vision for innovation and growth.”

Yadav said, “I’m optimistic to be part of such a dynamic team at Mindshare. The opportunity to craft innovative digital strategies and drive meaningful results is both motivating and inspiring. I look forward to starting this journey, full of possibilities, making impactful contributions, and achieving great success together."