Advertising, 21 Jan 2026

TV ad volumes registered an 11% year-on-year decline in 2025 versus 2024

21 Jan 2026 8:37 PM

TV ad volumes declined 11% in 2025: TAM AdEx

FMCG categories dominated TV advertising, with Hindustan Unilever emerging as the leading advertiser, accounting for 14% of total ad volumes.

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