The recently merged entity of Amazon MX Player has rolled out an advertisement featuring Orry and cricketer Shikhar Dhawan to emphasise the partnership between the two streaming platforms.

Conceptualised by Socheers, the ad film uses a cricket match setting to humorously depict the disastrous outcomes of 'mismatched partners', portraying the duo’s batting partnership on the field as a series of red flags. 

 

 

 

 

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The film opens with Orry stepping onto the cricket pitch as Shikhar Dhawan’s batting partner. However, Orry being Orry is easily distracted, indulging in antics like taking a selfie with the umpire instead of focusing on running between the wickets, leaving Dhawan visibly frustrated. The narrative cleverly contrasts this 'flop' partnership with Amazon MX Player’s 'superhit jodi', promising a rollercoaster of entertainment for its viewers.

What we think about it: The campaign effectively leverages the popularity of both Orry and Dhawan to draw eyeballs while weaving a lighthearted narrative to spotlight Amazon MX Player’s diverse content library, designed to provide a richer viewing experience for users.

Amazon recently announced its partnership with MX Player to launch a new streaming service, Amazon MX Player, aimed at enhancing free entertainment options for users in India.