Famous Innovations has announced the appointment of George Kovoor as its chief creative officer, South. 

Kovoor moves from Wavemaker, where he was chief creative officer.  

Raj Kamble, founder and chief creative officer, Famous Innovations, said, "George Kovoor brings with him an incredible wealth of experience, having led creative teams across both traditional and digital landscapes with remarkable success. His ability to seamlessly merge creativity with media innovation makes him the perfect fit for Famous Innovations as we continue to push the boundaries of creativity for our clients. We're thrilled to have George on board and are excited about the energy and fresh perspective he will bring to our already dynamic team."

Kovoor added, "There is no doubt in my mind that Famous Innovations is one of the best independent agencies in the country. Raj Kamble (founder and chief creative officer, Famous Innovations) and Mithila Saraf (CEO, Famous Innovations) have some fantastic plans for the future and I am very thrilled to be part of those. I am also excited about the fantastic roster of clients who have been an essential part of Famous’s growth in the last few years. I have had the good fortune of leading several amazing creative teams in my career but I have to say this current team is probably the one with the most potential that I have seen. So all in all I am looking forward to what the next few years have in store for me and for Famous Innovations.”

In a career spanning over three decades, he has also worked with Ogilvy, Digitas and Lowe Lintas, among others.