HiveMinds has secured the e-commerce marketing and retail media management mandate for Samsonite India.

This partnership aims to accelerate Samsonite’s online growth across key e-commerce platforms.

Under this mandate, the agency will manage end-to-end digital performance marketing across major e-commerce platforms such as Amazon, Flipkart focusing on driving conversions, optimising media spends and maximising brand visibility. 

This collaboration marks a significant step in Samsonite’s e-commerce expansion strategy and further reinforces its position as a leading travel brand in the country.

The account was won following a multi-agency pitch and will be handled by HiveMinds’ Bengaluru office.

Deepti Bhadauria, chief strategy officer, HiveMinds, said, “E-commerce platforms are becoming the primary search and buy platforms for affluent Indians. By leveraging platform expertise and data-driven insights, we will deliver high-scale and good efficiency to Samsonite brands. We are thrilled to be partnering with a marquee brand and a dynamic marketing team at Samsonite.”

Abhinaw Sinha, head of e-commerce and distribution, Samsonite India, added, "Samsonite is a well-established brand in retail and with a rise in digital-first shopping behaviours, we are committed to strengthening our e-commerce presence and maintaining our leadership in the Indian market. HiveMinds' deep expertise in e-commerce marketing makes them the ideal partner to accelerate our online business and engage with the growing base of digital-savvy e-com shoppers effectively."