Cheil X has announced the appointment of Anurag Tandon as chief growth officer. He will lead the newly opened Mumbai office in addition to the growth charter. 

As chief growth officer, Tandon will spearhead efforts to expand Cheil X’s business operations in the city. The agency is an independent full-service agency under the Cheil SWA group to manage new client mandates in India.

Prior to this, Tandon served as managing partner at Wunderman Thompson South Asia.

Sanjeev Jasani, COO, Cheil SWA, said, “We are thrilled to welcome Anurag as he takes over the reins of our Mumbai office. Anurag is a well-known name in the industry with a reputation for delivering benchmark worthy work for clients across a wide range of industries. He is a valuable asset to the organisation and we look forward to working with him”.

Tandon said, “Cheil’s ambition to grow its new business and build a creative reputation promises to be a journey filled with challenges and opportunities in equal measure. I'm excited to be part of building a new business ground up and I know I have the support to help realise this ambition. I believe we have the vision, the expertise and the plan to quickly carve out a meaningful share of the market and establish ourselves as a key player. I am looking forward to this journey of collaborating with like-minded individuals, leveraging our collective creativity and drive to rapidly propel the Cheil X brand forward”.

In a career spanning close to two decades, he has also worked with DDB Mudra Group, Rediffusion Y&R, TBWA/ India, Ogilvy and Leo Burnett among others.