Van Heusen has announced its association with actor Taapsee Pannu as its new brand ambassador. 

Through this association, the Lifestyle and apparel brand seeks to complement its versatility with that of the actor known for her versatile roles and personality.

The brand also launched a campaign ‘Lead Every Role’ to showcase the association. The campaign exhibits the brand’s product portfolio across occasions, from formals, casuals, travel, and evening wear through Pannu’s multi-faceted personality.

Abhay Bahugune, chief operating officer, Van Heusen, stated, “We are committed to being the force multiplier for modern, discerning women. We are excited to have Taapsee on board as she truly represents the ambitious and relentless woman of today. Taapsee is a seamless fit for Van Heusen as she has a confident personality and a strong personal mission, much like many of Van Heusen's women customers. This is a great leap for the brand to be able to live up to the mantle of being India’s leading western wear brand for women.”

The campaign was released on 14 September across digital platforms.