Advertising, 15 Dec 2025

Parikshit Bhattaccharya (left) and Paritosh Srivastava

15 Dec 2025 12:45 PM

Propagate India elevates Parikshit Bhattaccharya

In his expanded mandate, Bhattaccharya will drive the agency's creative vision and sharpen its digital craft.
Samsung's 'A Friend for Christmas' campaign.

15 Dec 2025 11:04 AM

Samsung turns a child's imagination into the real magic of Christmas

Conceptualised by Taylor Herring, the campaign comprises an ad film.
Picture courtesy: LinkedIn

15 Dec 2025 9:59 AM

McCann's Aditya Gupta moves to Cheil

Spent eight years with the agency, where he was most recently senior vice president.
Ashish Bhasin (left) and Carol Goyal

15 Dec 2025 9:49 AM

'The move towards harder ROI metrics is something that clients have been looking for in any case'

Experts decode whether the CCI raids will reshape client procurement, and how pitch behaviour is likely to evolve amid the investigation.
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