Advertising, 15 Dec 2025

Parikshit Bhattaccharya (left) and Paritosh Srivastava

15 Dec 2025 12:45 PM

Propagate India elevates Parikshit Bhattaccharya

In his expanded mandate, Bhattaccharya will drive the agency's creative vision and sharpen its digital craft.
Samsung's 'A Friend for Christmas' campaign.

15 Dec 2025 11:04 AM

Samsung turns a child's imagination into the real magic of Christmas

Conceptualised by Taylor Herring, the campaign comprises an ad film.
Picture courtesy: LinkedIn

15 Dec 2025 9:59 AM

McCann's Aditya Gupta moves to Cheil

Spent eight years with the agency, where he was most recently senior vice president.
Ashish Bhasin (left) and Carol Goyal

15 Dec 2025 9:49 AM

'The move towards harder ROI metrics is something that clients have been looking for in any case'

Experts decode whether the CCI raids will reshape client procurement, and how pitch behaviour is likely to evolve amid the investigation.

Latest Stories

Anushka Sharma in the Heer by Giva campaign

13 May 2026 10:24 AM

Anushka Sharma fronts the launch of Heer by Giva
L to R: Ruchi Mathur, Ritam Bhatnagar, Laksh Maheshwari, Arjun Kolady and Anmol Kukreja.

13 May 2026 10:18 AM

WPP Media India Brew 2026: Why brands need to stop treating experiences like media buys
Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required