Cleartrip has rolled out a campaign featuring author Chetan Bhagat to showcase how SuperCoins from e-commerce platforms such as Flipkart and Myntra can help travellers with discounts.

Conceptualised by SW Network, the campaign consists of an ad film. The film challenges common travel-saving myths, positioning Cleartrip as the go-to platform for effortless travel discounts. Central to the campaign is Bhagat’s new satirical book, which humorously exposes the ineffectiveness of popular travel hacks. Through exaggerated scenarios and witty storytelling, the book underscores the futility of these myths, guiding readers toward a smarter alternative: using SuperCoins on Cleartrip for genuine savings. Riding on the book's buzz, the film features a playful video where Bhagat steps into the role of an eccentric "travel genius." In the video guide, he offers hilariously impractical travel tips before unveiling the ultimate savings hack that leverages Cleartrip’s SuperCoins discounts.

What we think about it: The film perfectly blends wit and consumer insight to position Cleartrip as the smart choice for hassle-free discounts, cleverly leveraging the popularity of a renowned author with a satirical "fake book" to amplify its message.

Tavleen Bhatia, director - chief marketing and revenue officer, Cleartrip, said, “Cleartrip has always focused on offering our users the best value, and SuperCoins are one of the ways we do that. Partnering with SW Network to launch this campaign was an exciting step toward educating travellers about how easy it is to save by redeeming SuperCoins. The collaboration with Chetan Bhagat added an entertaining twist, making our message memorable and engaging for a wide audience.”

Raghav Bagai, co-founder, SW Network, added, “This campaign was an opportunity to combine humour with a strong consumer insight. By collaborating with Chetan Bhagat, we’ve crafted a narrative that resonates with travellers while delivering Cleartrip’s message in a fresh, memorable way.”