Enormous has announced the appointment of Joy Chauhan as fractional chief marketing officer (CMO). 

He moves from Wunderman Thompson (now VML), where he was managing partner (north) and chief client officer (WT India). 

In his new role, he aims to steer clients through complex business challenges with a fresh spectrum of strategic solutions designed for growth. 

Ashish Khazanchi, managing partner, Enormous, said, "The scape and the fragmentation of what a brand needs to do today to stay relevant in the marketplace has exploded. The job of an agency is to steer all aspects of a brand’s growth. Joy’s wealth of experience brings a whole new dimension to our offerings. At a time when brands are seeking breakthrough strategies amidst market fragmentation, this partnership transforms opportunities for our clients.”

Chauhan added, "After over 25 years with various network agencies to be a part of an independent set-up was something I was keen on. Enormous is one of the top advertising agencies in India at the moment and there is no better time for independent setups than now. What started with just a free-wheeling chat with Ashish turned out to be this very interesting engagement. Enormous has nothing to prove as far as creativity goes and is at crossroads of next-level growth and scaling up. I am happy to be a small part of this very large story in the making."