The India chapter of the International Advertising Association has created a campaign consisting of three print ads.

Through these ads, the body wants to increase voter turnout.

Avinash Pandey, president, IAA India Chapter, said, "As the general elections enter the critical last phase, the IAA has created a special campaign to motivate people in urban centres to go out and exercise their franchise. The campaign is completely apolitical and only takes the side of the Indian voter."