Dentsu India and Ripplr have entered a strategic partnership. Ripplr is a digital-first distribution and logistics company.  

With this partnership, Dentsu aims to leverage client-led solutions that bridge the gap between demand and supply chains.

The partnership will be led jointly by Narayan Devanathan, president and chief strategy officer, South Asia at Dentsu, and Ripplr's co-founders Abhishek Nehru and Santosh Dabke.

Devanathan said, “Ripplr stands out as the unparalleled digital-first leader in distribution and logistics solutions, facilitating the most efficient movement of products from factory to retail. Moreover, when it comes to motivating consumers to engage with products across various channels—be it offline, online, or omnichannel—nobody does it better than dentsu. With our comprehensive suite of solutions at the intersection of marketing, technology, and consulting, this alliance will enable businesses to pinpoint the sweet spot between demand and supply, creatively and effectively bridging gaps across the entire value chain.”

Nehru added, “Ripplr is one of the largest FMCG authorised distribution companies, and our platform services more than one lakh retailers across 10+ cities. We have built a robust tech-enabled playbook for all FMCG brands, along with smart data analytics, helping brands to scale up in the ever-changing omnichannel market. With dentsu as a partner, which is a powerhouse of research, analysis, and strategy, and Ripplr's execution and reach capability, the combined synergy will enable us to launch and scale brands faster and more efficiently across multiple geographies."

Harsha Razdan, CEO South Asia, Dentsu, said, “In today's dynamic business landscape, where time is of the essence, we understand the urgency of responding swiftly to client needs. We firmly believe that complementary solutions are paramount to not only meeting these demands but also overcoming challenges and fostering sustainable growth. Our partnership with Ripplr marks a significant milestone in our journey. By joining forces, we are empowered to offer a comprehensive spectrum of distribution and customer-facing solutions that cater to the evolving needs of our clients. This collaboration enables us to provide unparalleled value and innovation, ensuring that our clients remain ahead of the curve in an ever-changing market landscape.”