Advertising volumes in the TV news genre increased by five percent in January-June 2024 during the Lok Sabha election season, compared to the same period of the previous year, according to TAM’s half-yearly report on the genre.

‘Food and beverages’ topped the list of sectors during the same period, displacing ‘services’ which topped the genre in 2023.

‘Cement' led the TV news genre categories during H1 of 2024 with a four percent share of ad volumes. The category also clocked the highest growth in ad secondages with 41% growth over the previous year, as per the report.

Among advertisers, Reckitt Benckiser (India) and Hindustan Unilever retained their first and second position for two consecutive years. 

Leading Advertisers: 4 out of 10 Advertisers observed positive rank shift

Among brands, Ultratech Cement was the top brand in the news genre, even as three out of ten brands were from Reckitt Benckiser. The top 10 brands contributed an eight percent share of television ad volumes.

Reportedly, over 6100 brands were present on television during January-June 2024, with over 170 categories registering positive growth. 

The top ten sectors, comprising building, industrial and land materials/equipments, BFSI, household products, education, personal accessories and healthcare, together added 81% share of ad volumes during the first half of 2024. 

The top ten categories together added 27% share of ad volumes in the said period. Retail outlets-jewellers slipped down to fourth position during the period as compared to its top position in January-June 2023.

 ‘Hindi News’ was the leading subgenre for advertising with a 19% share of ad volumes during the first half of the current year. The top five channel subgenres accounted for 56% share of ad volumes during the same period, according to the report. 

Also Read: First half of 2024 sees 3% drop in ad volumes on television: TAM