DDB Mudra has announced the appointment of Priya Shivakumar as creative head for the South region. 

Shivakumar will collaborate closely with Rahul Mathew, chief creative officer, DDB Mudra Group and share leadership with Menaka Menon, president – growth and strategy, DDB Mudra.

She moves from Wunderman Thompson after a stint of 13 years, where she was most recently the chief creative officer- south.

Shivakumar said, “These are exciting times where you can take storytelling to new and unexpected places…through technology, craft or experience. I am looking forward to leveraging the power of emotions in my work, driving choices, creating conversations, shaping markets, and rewriting brand stories."

Mathew said, "We have been evolving our offering in the South to go beyond national campaigns and offer specialised expertise for the five South markets. And we believe what will make our solutions even more effective is our creativity. Priya will play a critical role in helping us achieve this vision for the South office. She has the unique ability to capture local and cultural nuances and execute them to international standards. I’m excited to have her partner us in our journey.”