Advertising, 10 Aug 2026

Matches featuring India generated 58% higher ad volumes than non-India matches, as per the report

10 Aug 2026 11:31 AM

ICC Women's T20 World Cup 2026 sees 39% rise in ad intensity per match: TAM Sports

Google emerged as the top advertiser, accounting for 16% of ad volumes, followed by Coca-Cola India, Amway, Jindal Steel and Policybazaar.
The campaigns from last week that. had balanced and inclusive representation.

10 Aug 2026 11:19 AM

Voice-O-Meter: Small steps towards 'breaking the bias'

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
Akshay Agrawal

10 Aug 2026 10:20 AM

The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal

SPNI's linear ad sales head discusses KBC's evolving advertiser proposition, the shift to outcomes, rise of brand integrations, and more.
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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

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