The Womb has announced the appointment of Suyash Khabya as chief creative officer.

Under the leadership of recently appointed CEO Anurag Gupta, The Womb aims to break stereotypes and redefine creativity with Khabya at the helm.

Navin Talreja and Kawal Shoor, founders, The Womb, said, "We couldn't be more thrilled about Suyash leading our creative charge, He’s been part of The Womb for the last 8 years. He’s helped build the creative culture of ‘Simple Yet Unignorable’ work that we believe in. His quirky charm and unmatched creativity are exactly what we need.”

Khabya said, "The Womb is home. Not once in the last eight years did I think of looking anywhere else because, since day one, The Womb has stood strong on some principles I identify with – No Pitch, No speculative work, No ‘Forced Purpose’ to win awards. In a world of network agencies and even newer independent agencies, Navin and Kawal have stuck to their guns and that’s fab. At The Womb, we aren’t slaves of an idea, we are its mother. We give birth an idea, we nurture it and when required we also turn into Durga Maa to protect it. Because it’s very easy to give in. As passionate creatives, it’s important to hold ground. And yes, we do all this keeping the client’s ‘business’ as the north star. I also believe that the world needs more insanity, and more laughs…this was the space advertising gave up to stand-up comics, influencers, and reels and went on the path of ‘higher purpose’, we need more humour back in advertising. My agenda for my creative team is to do more unexpected kinds of work and ideas that have got new-age imbibed in them. In a cluttered media mix, ideas need an X factor for them to be unignorable. We need more of those."

In a career spanning over 23 years, he has also worked with Bates, BBH and Ogilvy.