Salt Brand Solutions has announced the appointment of Sagar Mahabaleshwarkar as executive director. 

Mahabaleshwarkar's last full-time stint was with Contract Advertising, where he was chief creative officer till October 2023. He's been working as an independent creative consultant since then.

The duo have worked together at Ogilvy and Rediffusion in the past. 

Mahesh Chauhan, director, Salt Brand Solutions, said, “Sagar is the partner I have been looking for, for some time now! We have been friends for decades and have worked together in the past. We bring different strengths to the table to create an irresistible value proposition. Sagar’s coming on board adds great value to our clients and makes me truly excited for the Salt 2.0 journey in 2025.”

Mahabaleshwarkar said, “My first two innings with Mahesh at Ogilvy and Rediffusion built a powerful partnership that delivered iconic campaigns for Tata Safari, Sumo, Amaron Batteries, and Airtel. Over the years, we've developed a deep understanding of each other’s strengths, driven by a shared passion for creative excellence."

He added, "As two old friends reunite for the third innings at Salt, we are excited to leverage that synergy to craft relevant, memorable work, foster innovation, and shape impactful brand narratives. This isn’t just about campaigns—it’s about setting new standards and leaving a legacy of pathbreaking creativity.”

Mahabaleshwarkar has also worked with Cheil and Bates.

Salt was launched my Chauhan in 2011, post his stint with Rediffusion.