The organisers of the London International Awards (LIA) have announced that Piyush Pandey, former global chief creative officer, Ogilvy, has been awarded the 'Created for Creatives LIA Legend Award'.

Pandey will be given this accolade on 1 October during the Creative LIAisons programme which will be attended by LIA jurors, onsite Creative LIAisons attendees and speakers. Pandey is the second creative giant to be bestowed this prestigious award by LIA. Since January 2024, Pandey has been in an advisory role with the agency.  

The LIA Legend Award is given to a leader of the industry, past or present, who through their talent, vision and generosity has demonstrated outstanding creativity. 

Barbara Levy, president, LIA, said, “We look for someone who has reshaped  the industry for the better. More than that, it must be someone who not only has a wealth  of knowledge and experience, but generously shares it with emerging talent. Piyush has shaped Indian advertising, as well as, gifted his knowledge to the global advertising world.  Like all advertising legends, it is his work that tells the best story. Piyush epitomises all  the qualities David Ogilvy said great leaders should possess – bravery, idealism, curiosity,  playfulness, candour, intuition, free-spiritedness and persistence.”  

Terry Savage, chairperson, LIA, said, “In giving this award to Piyush, we recognise  someone who has openly given back to others in an extraordinary way. Over and above that, Piyush has been a role model, inspiration and creative champion to so many people, people who follow his achievements and because of this have gone on their own creative journey.”  

Pandey said, “I  am truly delighted and humbled to be the recipient of this award. I believe that my success  is based on a lot of team members. Like cricket, even the best player cannot win alone. I  have succeeded to whatever extent because of an amazing team; each a rock-star and  they make me look good. It has been my great joy and pleasure to be part of LIA and their Creative LIAisons Program, as I believe the learnings of a lifetime should be shared with  the next generation. Advertising is a team effort. I am delighted that LIA has considered  me and decided to confer the Legend award to me. I Wish my parents were alive to read this news. Thank you, LIA.”  

Earlier this year, Manifest partnered with LIA to offer two creatives between the age group of 21-30 a chance to attend the latter’s Creative LIAisons program. The winners of the contest - Kushagra Srivastava and Tanvi Shah will be attending the festival and will be part of Pandey's felicitation.