Carat India has bagged Meesho's integrated media mandate following a multi-agency pitch. The agency's Bengaluru office will handle the account. 

The business will be led by Sanchayeeta Verma, CEO, Carat India, and Anita Kotwani, CEO - media, South Asia, dentsu.

Soumitra Choubey, associate director, brand marketing, Meesho, said, “As we embark on this exciting journey with Carat India, we are thrilled to elevate Meesho's presence among India’s active internet user base. With Carat's comprehensive media solutions and our shared vision for innovation, we are poised to redefine the e-commerce experience for the next billion users. Together, we look forward to leveraging cutting-edge technologies and consumer insights to create impactful strategies that drive both brand growth and empower small businesses nationwide.”

Verma said, “Partnering with Meesho is a game-changer, a chance to rewrite the e-commerce playbook for Bharat. Our strategy? A finely tuned team structure meticulously crafted to fuel Meesho's ascent and growth. Moreover, our industry-leading tools will act as an added advantage to strategise, plan, implement, and measure across the full funnel. It is this unique combination that has enabled us to secure this remarkable and prestigious opportunity.”

Kotwani added, “Welcoming Meesho aboard is a thrilling milestone, as we eagerly anticipate steering the company's mission of democratising internet commerce in India. Our proposal was more than just compelling; it was a holistic journey, spanning from branding and performance to data-driven analytics and an inventive media and content strategy. We're confident that our collaboration will not only fuel Meesho's long-term strategic growth but also drive our own evolution!”